IM Creator, or IM, () is a cloud-based software as a service website building platform and hosting company headquartered in New York City. IM was founded by CEO Jonathan Saragossi in 2011. The system allows individuals and businesses to create and maintain HTML5 websites, blogs and online stores without writing code. It operates off the WYSIWYG principle, and automatically generates cross-device, cross-browser compatible websites with built-in SEO tools. All services are bundled, and hosting by IM is mandatory.
IM Creator's users can build websites for free. Non-profits, artists and students are granted premium licenses provided that they've contacted IM with the information required. In its latest platform and new company flagship branded as IM XPRS, or the new IM Creator Website Builder, users must purchase premium hosting for additional features like premium support, e-commerce, unlimited hosting, emails, and domain connection; this is because the company offers its services on the freemium model.
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History
IM Creator was founded in early 2011 by chief executive officer (CEO) Jonathan Saragossi, who formerly worked for Wix as the VP of its design team. The company, headquartered in New York City with an office in Tel Aviv, Israel, is backed by angel investors sought out prior to its launch. A few months after inception, IM Creator entered its open beta phase using a platform based on HTML.
Three to five months after open-beta, IM Creator was featured in a news article by The New York Times, CBS News and The Next Web online newspapers. NY Times revealed that IM Creator claimed to have over 2,000 paying customers and raised over $300,000 from friends and family within its starting months.
A year later the company launched IM Creator Mobile Website Builder (branded as IXM), and in 2014, IM Free--a curated collection of free resources, all for commercial use.
In 2015, IM Creator introduced its latest platform--IM XPRS--along its older website builder now commonly referred to as IM Creator Classic. The differences between the two sitebuilders is the site creation process, and that its latest platform allows for the creation of responsive websites using flat UI. Existing sites built in IM Creator Classic continue to be supported, but all new customers are directed to the new platform. The company also launched IM Self, an XPRS-compatible blog creator for mobile devices.
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Industry competitors
IM Creator's primary competitors in the website publishing industry include WordPress, Squarespace, WebStarts, Weebly and Wix.com among others. Some of these competitors make services such as templates, hosting and domain registration available separately or in partial bundles.
Source of the article : Wikipedia
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